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June 1, 2009
"Largest" Sales Event Ever This Weekend at Evo
April 20, 2009
Evo Maintains Furious Sales Pace,
Announces New "Homebuyer Advantage Sale"
March 2, 2009
Evo High-Rise Reports 24 Year-to-Date Sales, Continues Furious Pace as Los Angeles’ Leading Residence
February 2, 2009
Sales Success at Evo High-Rise Signifies Steady Consumer Demand
September 4, 2008
The “EVO”-lution of South
August 1, 2008
Sip, Sup and Celebrate the Art Scene at South
July 25, 2008
LA Hard Hats
April 22, 2008
Good as Gold for Going Green: Luma Awarded LEED Gold Certification on Earth Day
October 30, 2007
The Midas Touch: The South Group’s Elleven Awarded LEED Gold Certification
April 11, 2007
Building on Success
December 18, 2006
The South Group Steps up Customer Service with Management Position
November 20, 2006
The Building Buzz is “Brewing” in South Park
July 6, 2006
Jr. Achievement “Job Shadows” Developers, Learns the Nuts & Bolts of Building Industry
June 23, 2006
The South Group's Evo Comes Flying Out of the Gate With Stunning Sales Event Numbers
March 7, 2006
Evo Elevates Urban Living in Downtown Los Angeles
December 21, 2005
Sierra Club Names The South Group’s Portland Development One of America’s Best
December 1, 2005
"Figueroa South," The South Group's Newest, Earns CRA Approval
November 29, 2005
Developers Thrilled by Weekend Sell-out
November 3, 2005
Civic, Business Leaders and Urban Pioneers
October 27, 2005
The South Group Announces Plans for New "Figueroa South" Residential Development Within the "South" Community
October 27, 2005
Evo, Developer's Third New Luxury Condo Project, Breaks Ground in Downtown Los Angeles
August 31, 2005
Downtown Urban Development Strengthened By Unique Relationship
August 23, 2005
Elleven's Scorecard: 50% Complete; 100% Recycled
August 16, 2005
The South Group Breaks Ground on Luma, Downtown Los Angeles' All-New Condominium Project
April 20, 2005
Green is Gold for Prominent LEED Developers
April 8, 2005
Downtown Developer, The South Group, Honored
November 15, 2004
Getting In On the "Ground Floor," Urban Pioneers Swamp Developers of First New Downtown L.A. Condos
October 19, 2004
The South Group & AEG Join the Mayor's Office to Inform Minority Businesses About Subcontracting Opportunities with Elleven Urban Dwellings & L.A. Live Projects
September 30, 2004
Downtown's First New Condo Project in 20 Years, 'Elleven,' Breaks Ground
September 29, 2004
Elleven, Downtown's First New Residential High-rise in Decades, Now Underway
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LOS ANGELES - August 16, 2005 - Luma, the second all-new urban residence from The South Group, has broken ground in downtown Los Angeles' South Park neighborhood.
The architecturally innovative building, which features "softloft" condominium homes in an elegant l9-story structure , will include 475,000 square feet of development with ground floor retail and four levels of secured parking above and below ground.
Luma is The South Group's second phase project; its first phase, Elleven, is now 50 percent complete and its residents will begin moving in by mid-2006. The South Group is the leading developer of new condominium projects in downtown Los Angeles, with more than 1,700 housing units planned or underway.
Luma's new construction is unique to downtown and benefits residents by using innovative building materials and the latest construction techniques resulting in an elegant and reliable building. The new building's floorplans make the condos open, flexible and highly efficient with more usable and livable space than a typical "reuse" building converted from an older office building or an existing warehouse structure.
Wrapped in glass, Luma's exterior allows residents generous light and expansive views of the surrounding city. Its loft heritage is evident in the absence of walls, and in architectural elements of exposed concrete. State-of-the-art design details, luxury finishes, unique materials and modern accessories bring a refined and sophisticated feel to the environment.
In keeping with The South Group's philosophy of "smart" development, Luma is expected to be the second green residential building in downtown Los Angeles (South Group's Elleven is expected to be the first) to earn a U. S. Green Building Council LEED certification. This means Luma has been designed and will be constructed to require less energy and fewer natural resources. It will offer an abundant use of natural light, low-pollutant emitting materials and finishes, and water efficient fixtures, appliances and landscaping.
"While adapting existing buildings has been a critical step in the evolution of downtown LA, Luma and Elleven mark the only new residential development in the area in over 20 years and as such give urban pioneers a revolutionary choice," says The South Group principal, Tom Cody.
"We believe that designing and constructing from the ground up is the best way to deliver homes that excel in terms of quality of living, establishment of community, lasting value, and are most cost effective for our residents," Cody adds.
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Those who visit www.luma-south.com , sign the interest list and have been pre-qualified through the Luma Web site will be invited to an invitation-only event, anticipated to be in mid-September.
As part of The South Group's commitment to creating a neighborhood within a neighborhood, Luma is the second of a number of projects planned for an area of the South Park neighborhood, to be known simply as South. Open areas will surround Luma, including a terrace plaza and a pool deck shared with Elleven, its sister building. Ample space will be devoted to lush greenery and gardens for neighborhood gatherings, along with quiet retreats and pathways. Plans are also underway for a park and additional residential buildings nearby.
The South Group, a collaboration between two Portland, Oregon-based urban innovators known for their transformation of Portland's Pearl and South Waterfront Districts, entered the downtown LA market two years ago. Their model is to create a unique, eclectic, and environmentally sustainable residential and retail development.
Luma will sit at the corner of llth Street and Hope Street in the South Park neighborhood of downtown Los Angeles. For more information on Luma residences or to join the interest list, visit The South Sales Center at 707 S. Grand Avenue or www.luma-south.com , or call (213) 622-5400.
About The South Group
The South Group is the joint venture partnership of Portland, Oregon-based developers Williams & Dame and Gerding/Edlen distinguished by its innovative, smart growth, environmentally friendly, high-density neighborhood developments. Elleven is the first of a number of projects The South Group plans for an area of the South Park neighborhood, to be known simply as South.
Williams & Dame's leaders, Homer Williams and Dike Dame, represent over 70 years of collective real estate experience. The firm has used an organic approach to urban transformation, collaborating with public and private partners to create unique neighborhoods that blend quality housing, vibrant street life and new business opportunities. Gerding/Edlen's Bob Gerding and Mark Edlen are widely respected for their extensive experience building large scale, mixed-use developments. With a fundamental commitment to building environmentally sustainable structures, the forward-thinking company fosters an "eco-friendly," progressive approach to urban living that consistently sets a new standard in community-based development.
For more information or to join the interest list, visit www.exploresouthgroup.com or call (213) 622-5400.
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