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Press

Good as Gold for Going Green: Luma Awarded LEED Gold Certification on Earth Day
The South Group captures another sustainable first for Los Angeles

 

Press Releases

June 1, 2009
"Largest" Sales Event Ever This Weekend at Evo

April 20, 2009
Evo Maintains Furious Sales Pace, Announces New "Homebuyer Advantage Sale"

March 2, 2009
Evo High-Rise Reports 24 Year-to-Date Sales, Continues Furious Pace as Los Angeles’ Leading Residence

February 2, 2009
Sales Success at Evo High-Rise Signifies Steady Consumer Demand

September 4, 2008
The “EVO”-lution of South

August 1, 2008
Sip, Sup and Celebrate the Art Scene at South

July 25, 2008
LA Hard Hats

April 22, 2008
Good as Gold for Going Green: Luma Awarded LEED Gold Certification on Earth Day

October 30, 2007
The Midas Touch: The South Group’s Elleven Awarded LEED Gold Certification

April 11, 2007
Building on Success

December 18, 2006
The South Group Steps up Customer Service with Management Position

November 20, 2006
The Building Buzz is “Brewing” in South Park

July 6, 2006
Jr. Achievement “Job Shadows” Developers, Learns the Nuts & Bolts of Building Industry

June 23, 2006
The South Group's Evo Comes Flying Out of the Gate With Stunning Sales Event Numbers

March 7, 2006
Evo Elevates Urban Living in Downtown Los Angeles

December 21, 2005
Sierra Club Names The South Group’s Portland Development One of America’s Best

December 1, 2005
"Figueroa South," The South Group's Newest, Earns CRA Approval

November 29, 2005
Developers Thrilled by Weekend Sell-out

November 3, 2005
Civic, Business Leaders and Urban Pioneers

October 27, 2005
The South Group Announces Plans for New "Figueroa South" Residential Development Within the "South" Community

October 27, 2005
Evo, Developer's Third New Luxury Condo Project, Breaks Ground in Downtown Los Angeles

August 31, 2005
Downtown Urban Development Strengthened By Unique Relationship

August 23, 2005
Elleven's Scorecard: 50% Complete; 100% Recycled

August 16, 2005
The South Group Breaks Ground on Luma, Downtown Los Angeles' All-New Condominium Project

April 20, 2005
Green is Gold for Prominent LEED Developers

April 8, 2005
Downtown Developer, The South Group, Honored

November 15, 2004
Getting In On the "Ground Floor," Urban Pioneers Swamp Developers of First New Downtown L.A. Condos

October 19, 2004
The South Group & AEG Join the Mayor's Office to Inform Minority Businesses About Subcontracting Opportunities with Elleven Urban Dwellings & L.A. Live Projects

September 30, 2004
Downtown's First New Condo Project in 20 Years, 'Elleven,' Breaks Ground

September 29, 2004
Elleven, Downtown's First New Residential High-rise in Decades, Now Underway

RELEASE - April 22, 2008 - During a special Earth Day ceremony held today at the city’s newest “green”-certified residential building, Mayor Antonio Villaraigosa unveiled a new Green Building Program (to reduce the use of natural resources, create healthier living environments and minimize the negative impacts of development on ecosystems) and held up the condominium as an example of the kind of environmentally friendly development the community needs.

The South Group, Los Angeles’ largest and most distinguished eco-friendly residential development company, received the coveted Leadership in Energy and Environmental Design (LEED) Gold designation for its newest residential project Luma, a 19-story high-rise in downtown’s South Park neighborhood. Luma becomes only the second condo in California to receive the Gold designation and joins its sister building Elleven which was LEED Gold certified in October 2007.

The designation also gives The South Collection, consisting of Luma, the soon-to-be-completed Evo and fully occupied Elleven, added status as Los Angeles’ only sustainable high-rise community.

“We continue to raise the bar of what's possible when you build smart, build ‘green,’ and enhance and energize the surrounding neighborhood,” said Tom Cody, principal of The South Group. “From the streetscape up, we’ve thoughtfully designed Luma and the South Collection to be sustainably superior and reign as the city’s model green community.”

Mayor Villaraigosa said, “Luma and The South Collection are leading the way by taking initiative to build green in this City. With our new Green Building Ordinance, others will join them in continuing to improve the quality of life downtown and show what can be accomplished when we seriously embrace and incorporate sustainable building practices.”

Awarded by the U.S. Green Building Council (USGBC), LEED Gold is a landmark sustainability award and the second highest rating a green building can receive. It is

judged by a comprehensive scorecard that awards points for everything from promoting alternative transportation and energy conservation, to sustainable materials selection and the use of healthier interior finishes. The more green components a building has, the more points it receives.

Luma and its 236 residences were designed and constructed to require less energy and fewer natural resources.

Highlights of Luma’s Gold LEED certification include:

• Educational outreach to residents and retail tenants, providing a Green Handbook that outlines sustainable principles, practices and opportunities within the home.

• Continuous communication with the city of Los Angeles and tours of the project to various groups from the development community throughout development, showcasing Luma as a model of sustainability.

• Placing the South community within a public transportation hub and encouraging car-less options such as cycling and use of the nearby LA Metro.

• The purchase of “green tags” to offset the carbon emissions associated with the building’s estimated energy use for the first year.

• Extensive use of recycled content and locally-manufactured materials, as well as a successful on-site recycling program.

• Operable floor-to-ceiling windows, providing an abundant use of natural light and fresh air circulation.

• Very low VOC (volatile organic compounds)-emitting materials and finishes such as paints, caulk, glues and carpet systems.

• Highly efficient energy systems for space heating and cooling, resulting in a substantial 30% savings over Title 24 2001 standards.

• Water efficient fixtures such as dual-flush toilets, and efficient landscape irrigation.

• Storm water planters along Hope Street, cleaning storm water from the sidewalk and easing the burden on the city sewer system by allowing storm water to infiltrate during heavy rains.

• A building-wide green housekeeping program.

Luma’s LEED Gold certification means an annual energy savings equivalent to:

• Taking 57 cars off L.A. roads and freeways

• A reduction of 281 metric tons in CO2 emissions

• And conserving over 751,000 gallons of precious water resources – equal to 37,578 showers.

Environmental savings also were achieved during the construction of Luma, with 3,167 tons of debris diverted from the city’s landfill and recycled.

The South Group’s progressive, eco-conscious approach to urban planning continues to

take shape at The South Collection. Upon completion later this summer, the third

building, Evo, is expected to be Silver LEED-certified. All-green and ultra-chic, 23-story Evo consists of 311 full-appointed residences featuring high-end amenities, a 6th floor pool terrace and rooftop “Two-Forty” lounge. More information is at

www.evo-south.com.

About The South Group

The South Group brings together two Portland, Oregon-based developers, Gerding Edlen and Williams, Dame & Atkins, and is distinguished by its history of innovative, smart growth, environmentally friendly, high-density neighborhood developments.

The South Group is the leading developer of new condominium projects in downtown Los Angeles, with more than 1,700 housing units planned or underway in a new high-rise community called “South.” The properties continue The South Group’s goal of using an organic approach to urban transformation, collaborating with public and private partners to create neighborhoods that blend quality housing, vibrant street life and new business opportunities. For more information, visit www.exploresouthgroup.com.

Gerding Edlen currently has 37 other LEED projects, either certified or in process

(4 Platinum, 23 Gold and 10 Silver) – believed to be the highest number of any private developer in the nation. Widely respected for its holistic approach to sustainability and the environment, Gerding Edlen considers the social, as well as economic aspects of real estate development. Williams, Dame & Atkins is also a pioneer in sustainability, leading the development of Portland’s South Waterfront under the new LEED for Neighborhood Development Pilot Program.

About the USGBC and LEED

The LEED green building rating system is a voluntary, consensus-based national standard for developing high-performance sustainable buildings. The U.S. Green Building Council, which administers the rating system, is a coalition of leaders from every sector of the building industry working to promote environmentally responsible, profitable and healthy places to live and work. Visit www.usgbc.org for more information.

About The South Group

The South Group is the joint venture partnership of Portland, Oregon-based developers Williams & Dame and Gerding/Edlen distinguished by its innovative, smart growth, environmentally friendly, high-density neighborhood developments. Elleven is the first of a number of projects The South Group plans for an area of the South Park neighborhood, to be known simply as South.

Williams & Dame's leaders, Homer Williams and Dike Dame, represent over 70 years of collective real estate experience. The firm has used an organic approach to urban transformation, collaborating with public and private partners to create unique neighborhoods that blend quality housing, vibrant street life and new business opportunities. Gerding/Edlen's Bob Gerding and Mark Edlen are widely respected for their extensive experience building large scale, mixed-use developments. With a fundamental commitment to building environmentally sustainable structures, the forward-thinking company fosters an "eco-friendly," progressive approach to urban living that consistently sets a new standard in community-based development.

For more information or to join the interest list, visit www.exploresouthgroup.com or call (213) 622-5400.