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Press

Sales Success at Evo High-Rise Signifies Steady Consumer Demand
Stylishly modern and sustainably superior, Evo is L.A.’s only new all-green high-rise condo.

 

Press Releases

June 1, 2009
"Largest" Sales Event Ever This Weekend at Evo

April 20, 2009
Evo Maintains Furious Sales Pace, Announces New "Homebuyer Advantage Sale"

March 2, 2009
Evo High-Rise Reports 24 Year-to-Date Sales, Continues Furious Pace as Los Angeles’ Leading Residence

February 2, 2009
Sales Success at Evo High-Rise Signifies Steady Consumer Demand

September 4, 2008
The “EVO”-lution of South

August 1, 2008
Sip, Sup and Celebrate the Art Scene at South

July 25, 2008
LA Hard Hats

April 22, 2008
Good as Gold for Going Green: Luma Awarded LEED Gold Certification on Earth Day

October 30, 2007
The Midas Touch: The South Group’s Elleven Awarded LEED Gold Certification

April 11, 2007
Building on Success

December 18, 2006
The South Group Steps up Customer Service with Management Position

November 20, 2006
The Building Buzz is “Brewing” in South Park

July 6, 2006
Jr. Achievement “Job Shadows” Developers, Learns the Nuts & Bolts of Building Industry

June 23, 2006
The South Group's Evo Comes Flying Out of the Gate With Stunning Sales Event Numbers

March 7, 2006
Evo Elevates Urban Living in Downtown Los Angeles

December 21, 2005
Sierra Club Names The South Group’s Portland Development One of America’s Best

December 1, 2005
"Figueroa South," The South Group's Newest, Earns CRA Approval

November 29, 2005
Developers Thrilled by Weekend Sell-out

November 3, 2005
Civic, Business Leaders and Urban Pioneers

October 27, 2005
The South Group Announces Plans for New "Figueroa South" Residential Development Within the "South" Community

October 27, 2005
Evo, Developer's Third New Luxury Condo Project, Breaks Ground in Downtown Los Angeles

August 31, 2005
Downtown Urban Development Strengthened By Unique Relationship

August 23, 2005
Elleven's Scorecard: 50% Complete; 100% Recycled

August 16, 2005
The South Group Breaks Ground on Luma, Downtown Los Angeles' All-New Condominium Project

April 20, 2005
Green is Gold for Prominent LEED Developers

April 8, 2005
Downtown Developer, The South Group, Honored

November 15, 2004
Getting In On the "Ground Floor," Urban Pioneers Swamp Developers of First New Downtown L.A. Condos

October 19, 2004
The South Group & AEG Join the Mayor's Office to Inform Minority Businesses About Subcontracting Opportunities with Elleven Urban Dwellings & L.A. Live Projects

September 30, 2004
Downtown's First New Condo Project in 20 Years, 'Elleven,' Breaks Ground

September 29, 2004
Elleven, Downtown's First New Residential High-rise in Decades, Now Underway

LOS ANGELES - February 2, 2009 - Evo - the much anticipated third phase of South, Los Angeles' first and only LEED certified "green" community - is perhaps the most successful and in- demand residence in America. Los Angeles City officials continue to applaud the high-rise's exceptional achievements. Sales success here is a tangible sign that consumer confidence does exist in the residential real estate market, based on the optimal conditions of Evo's location, building design and amenities.

Evo is downtown's only new-construction high-rise available for move-in before 2010. As with South's other two projects Elleven and Luma, Evo is out-pacing all other high-rise condominium residences for sales in Los Angeles. Evo is over 30% sold, has closed over a dozen homes and is averaging six closings per month since December 2008. Recent closings include a $3.1-million penthouse - the highest ever purchase price for a single residential unit in Downtown L.A.

"In the face of current economic conditions, Evo's sales and closing ratio is very encouraging, and it points to the uniqueness and quality found exclusively at Evo," said Rhonda Slavic, Marketing Director for Evo.

Despite an extremely challenging economic environment, Downtown remains a center of activity. By the end of 2009, more than 200 new businesses - including dozens of restaurants - will have opened here since 2007. L.A. Live will produce an economic impact of $10 billion, creating more than 25,000 jobs and generating $18 million in new annual tax revenues. Evo is just steps from STAPLES Center, red-carpet events at the Nokia Theatre, Club Nokia, The Conga Room and the GRAMMY museum, which are expected to host at least 600 events annually.

"The growing collection of nearby new restaurants, retailers, and basic neighborhood-serving amenities has transformed Downtown into an increasingly vibrant, sustainable and dynamic neighborhood," said Ninth District Los Angeles City Councilwoman Jan Perry. "Both Evo and South offer residents a great location in the heart of downtown and their unique pedestrian- friendly and thoughtful design elements set them apart as a model for future projects. The rising success of Evo and the South Park district, alongside L.A. Live and other nearby projects, signals that downtown is still open for business and that Angelenos are willing to invest in true urban living here in our 24-hour city center." EVO Sales Success - Page 2

Evo consists of 311 one- and two-bedroom soft loft condominiums and two-story live+work townhomes. Each residence features high-end amenities and rich refined finishes such as natural hardwood floors and wood cabinetry, stainless steel appliances, designer countertops and fixtures, expansive operable windows, decks, Juliet balconies, walk-in closets, four levels of secured parking and a 24-hour attendant. A large open-roof terrace plaza with lap pool and shared food preparation area sits atop the sixth floor. "Two-Forty," an exclusive resident lounge, takes advantage of inspiring views on the 24th floor. Also on the 24th floor is Zen Fitness, the resident-exclusive, state-of-the-art fitness center managed by health celebrity Juliet Kaska.

About The South Group

The South Group is the joint venture partnership of Portland, Oregon-based developers Williams & Dame and Gerding/Edlen distinguished by its innovative, smart growth, environmentally friendly, high-density neighborhood developments. Elleven is the first of a number of projects The South Group plans for an area of the South Park neighborhood, to be known simply as South.

Williams & Dame's leaders, Homer Williams and Dike Dame, represent over 70 years of collective real estate experience. The firm has used an organic approach to urban transformation, collaborating with public and private partners to create unique neighborhoods that blend quality housing, vibrant street life and new business opportunities. Gerding/Edlen's Bob Gerding and Mark Edlen are widely respected for their extensive experience building large scale, mixed-use developments. With a fundamental commitment to building environmentally sustainable structures, the forward-thinking company fosters an "eco-friendly," progressive approach to urban living that consistently sets a new standard in community-based development.

For more information or to join the interest list, visit www.exploresouthgroup.com or call (213) 622-5400.